Hey, I’m Lindsay.

In our swiftly changing society, attention is currency. The conversation changes at the drop of a DM. I help brands big and small enter it, steer it and change it.

About me

I'm a storyteller at heart, helping companies shape compelling narratives and craft breakthrough campaigns that engage media, consumers, and key stakeholders in impactful ways.

Over the past fifteen years, I've led consumer communications for clients in the CPG, food & beverage and nonprofit industries and helped craft award-winning campaigns for a distinct mix of brands.

I’ve worked as a corporate communications strategist, developing global, integrated campaigns and corporate thought leadership, cause marketing and internal communications for Fortune 500 companies.

I've sat at both sides of the table - working at agencies and in-house roles - developing an understanding of what drives measurable results in communications and how to effectively sell ideas to key stakeholders across highly matrixed organizations.

As I honed my expertise, I also earned a master’s degree in strategic communications at Columbia University.

I live in NYC with two precocious toddlers and an equally rambunctious dog and husband.

Brands I’ve Worked With:
BIC ~ J&J ~ Auntie Anne’s ~ Marriott
7-Eleven ~ Novartis ~ Aflac ~ Cinnabon McAlister’s Deli ~ Moe’s Southwest Grill Barnard College ~ Breaking Ground

Consumer
Marketing Strategy

Developing creative communications approaches that reach your target consumers through brand defining moments.

Consulting Services

Corporate Communications

Crafting brand positioning, platforms and integrated strategies to engage critical external and internal stakeholders and impact your business priorities.

Content Writing & Development

Artfully shaping your brand story by refining key messages, penning attention-grabbing content and shaping persuasive presentations.

Work

BIC Back-to-School Supply Closet (M Booth)

Led communications strategy to engage Gen Z and teachers ahead of the school year and deliver a unique secret supply closet donation event in NYC. Campaign generated 3.5B media impressions and won 2024 Innovation SABRE Award.

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McAlister's Deli Sweet Tea Ice Cream (M Booth)

Crafted sweetest campaign in brand’s history forging a partnership with Creamalicious to put the brand’s iconic sweet tea flavor into pints sold nationwide. Campaign generated 252 media placements and 3.7B impressions

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BIC EasyRinse Unclog with Ariana Madix (M Booth)

Drove culture tapping product campaign to drive awareness and boost sales of women’s razors. Campaign drove 539 stories with 19B impressions & won PR Daily Content Marketing Award, Best Product Launch; Glossy 2023 Beauty Awards, Best Multi-Platform Campaign; and Innovation SABRE Award 2024.

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7-Eleven Slurpee Space Launch (M Booth)

Helped 7-Eleven deliver a slurpee to space to celebrate the brand’s birthday and showcase delivery messaging. Campaign won PRSA Big Apple Award for Marketing Consumer Products.

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J&J Medical Devices Employee Campaign (MMC)

Executed strategy to rally employees around new company mission and values, including developing rally cry video, marketing materials, and mobile app. Campaign drove a 40% increase in awareness of company strategy among 50,000 global employees. Work won four awards, including Healthcare Marketing IMPACT Awards Integrated Campaign of the Year.

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Barnard College B-Moji App

With emoji apps all the craze among Gen Z in 2016, I partnered with an app developer and internal stakeholders to develop and launch a Barnard-specific emoji app. To promote downloads, we hand-delivered coffees during finals to students who shared the coffee cup emoji on Twitter.

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BIC Lights Up Weed, USA (M Booth)

Spearheaded integrated 4/20 BIC EZ Reach campaign with Snoop Dogg, Martha Stewart, and Willie Nelson driving 600M media impressions, 25M out-of-home advertising impressions, and 154K sweepstakes submissions—resulting in significant sales increase. Campaign won the 2023 Media Post OMMA Award in Humor.

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